Afrobeats star Davido has been appointed Head of Youth Mobilisation for the campaign council of his uncle, Ademola Adeleke.
The appointment places the globally recognised music artist in a strategic role aimed at engaging young voters and strengthening grassroots support ahead of upcoming political activities.
Davido, who has previously shown active support for Adeleke’s political ambitions, is expected to leverage his wide influence, particularly among Nigeria’s youth demographic, to drive awareness and participation in the campaign.
Political observers say the move reflects a growing trend of integrating pop culture figures into political mobilisation efforts, especially in reaching first-time voters and digitally engaged audiences.
While the campaign council is yet to release full details of his responsibilities, the role is typically focused on coordinating youth outreach, digital engagement, and mobilising support at the community level.
The development underscores the increasing intersection between Nigeria’s entertainment industry and its political landscape.