The chief executive of Nigerian Breweries Plc, Mr Thibaut Boidin, has been appointed as the chairman of the Beer Sectoral Group (BSG) of the Manufacturers Association of Nigeria (MAN).
In his new role, Mr Boidin will collaborate closely with the board of CEOs to provide strategic leadership for the group to advance critical industry priorities, including shaping sustainable category growth, advocating for commercial freedom through balanced and growth-oriented fiscal policies, and strengthening the differentiation and long-term competitiveness of beer within Nigeria’s beverages market.
He succeeds Mr Carlos Coutino. His appointment, according to a statement, became effective Thursday, March 5, 2026.
Mr Boidin brings extensive international leadership experience across nine countries to the BSG Chairmanship. He joined the HEINEKEN Group in 2017 as Deputy Managing Director of France Boissons (HEINEKEN largest integrated Distributor) and went to on to hold Chief Transformation Officer roles in HENIKEN France and HEINEKEN Europe.
Most recently, he served as Managing Director of HEINEKEN Romania, one of the group’s largest operations in Eastern Europe, before being appointed the chief executive of Nigerian Breweries Plc.
Prior to joining HEINEKEN, Mr Boidin served as an officer in the French Armed Forces across various continents, before transitioning to the corporate sector where he held senior executive and Managing Director roles at leading French organisations, including Elis and Veolia.
“I am honoured by the confidence reposed in me by my industry peers. With over three million jobs in the value chain, the beer sector has a critical role to play in Nigeria’s manufacturing and economic ecosystem through investment, local value creation, responsible consumption, and sustainable contribution to government revenue.
“As Chairman of the Beer Sectoral Group, my focus is to work closely with MAN, government and stakeholders to unlock category growth, enable fair competition, and support a predictable fiscal environment in which legitimate manufacturers can thrive,” Mr Boidin commented on his appointment.