Tech
A digital marketplace, 2Clicks Nigeria says it has attracted more than 100,000 downloads and over 100,000 active listings within two months of its public launch.
The Country Manager of 2Clicks Nigeria, Mr Bakare Olaoluwa, disclosed this at a press conference in Lagos on Wednesday.
He said that the application entered Nigeria’s top 10 shopping category on Google Play within three weeks, reflecting what they described as strong early adoption.
Olaoluwa said 2Clicks Nigeria platform was designed to strengthen digital commerce by making professional online marketing tools accessible to every entrepreneur.
He said the initiative aimed, particularly, at helping Micro, Small and Medium-sized Enterprises (MSMEs) reach wider markets without incurring significant digital advertising costs.
According to him, the platform was developed to remove barriers facing small businesses by allowing sellers to advertise products unlimitedly, without compulsory listing charges.
“The digital marketplace would reduce online selling costs and expand market access for millions of Nigerian entrepreneurs through free product listings.
“Nigeria’s largely self-employed workforce requires affordable digital tools to reach more buyers and grow businesses beyond their immediate locations.
“Optional premium subscriptions will only improve product visibility, while every seller will continue enjoying free access to the marketplace,’’ the country manager said.
According to him, to enhance security, every seller undergoes identity verification using either the National Identification Number (NIN) or Bank Verification Number (BVN) before approval.
He said sellers completing additional verification received free badges, while buyers can report suspicious listings and access structured customer support for dispute resolution.
Olaoluwa said integrated WhatsApp messaging would enable buyers to contact sellers instantly, while high-definition images and video listings on the platform would improve product visibility and buyer confidence.
“Sellers also receive free performance analytics, location-based searches and property mapping tools to improve marketing decisions and customer engagement,” he noted.
Responding to questions, Olaoluwa frowned at some existing online marketplaces, which imposed compulsory subscription fees and limited free product listings for sellers.
He said that reducing operating costs for traders would encourage greater participation in Nigeria’s digital economy and create more opportunities for small businesses.
According to him, 2Clicks will sustain its operations through optional premium promotional services while maintaining free access to core marketplace features for all users.
The country manager expressed confidence that increased competition among digital marketplaces would improve innovation, consumer choice and trust in Nigeria’s fast-growing e-commerce ecosystem.
According to the National Bureau of Statistics, MSMEs are the backbone of Nigeria’s economy, accounting for over 90 per cent of all Nigerian businesses.
They also provide roughly 84 per cent to 88 per cent of total employment, and contribute between 46 per cent and 48 per cent to the Gross Domestic Product (GDP). (NAN)
F.O
Tags: 2 clicks Marketplace