Over a two-week global engagement tour, the music icon participated in high-level discussions with investors, policymakers, entertainment executives, and industry leaders focused on unlocking the economic potential of Africa’s creative sector.
The tour saw D’Banj present The C.R.E.A.M. Platform 3.0 at the prestigious Milken Institute Global Conference 2026 in Los Angeles before continuing engagements at the Music Business Conference and the Africa Soft Power Summit in Nairobi, Kenya.
At the Milken Institute conference, D’Banj joined a panel titled “Culture is Capital: Investing in Africa’s Booming Creative Economy,” where discussions centred on the rapid growth of Africa’s creative industries and the opportunities available for investors.
The panel featured notable figures, including Aubrey Hruby, Nicholas Weinstock, Shain Shapiro, and Tunde Balogun.
Participants explored how investment in music, entertainment, sports, tourism, publishing, and other creative sectors is creating jobs, generating revenue, and increasing Africa’s influence on the global stage.
According to organisers, the session aimed to examine how Africa’s creative economy is transitioning from being primarily a source of cultural influence to becoming a significant economic force capable of attracting large-scale investment and delivering measurable returns.
A major highlight of D’Banj’s participation was the presentation of The C.R.E.A.M. Platform 3.0, a digital ecosystem designed to empower African creatives.
The platform, whose name stands for Creative Reality Entertainment Arts and Music, provides artists and content creators with access to recording services, video production, music distribution, and financing opportunities through both online platforms and USSD technology.
By leveraging digital tools, the platform allows creatives to submit content directly from their homes without relying solely on traditional record labels or talent management structures.
Speaking during the engagements, D’Banj emphasised the importance of technology and innovation in expanding opportunities for African talent.
“I am honoured to continue bringing Nigeria to the world with like-minded people who support the creative economic growth of Africa, with The C.R.E.A.M. Platform at the epicenter of this movement,” he said.
“The feedback has been amazing, and I am encouraged that our message of leveraging digital to maximize talents is resonating across divides,” he added.
The renewed international attention on the platform follows a significant milestone achieved in 2025 when Afreximbank acquired an equity stake in The C.R.E.A.M. Platform through its subsidiary, Canex Inc.
The partnership gives users of the platform access to Canex Inc.’s $3 billion creative sector funding initiative, creating new financing opportunities for entrepreneurs, musicians, filmmakers, and innovators across the continent.
The platform has already demonstrated substantial value. A 2017 audit conducted by KPMG reportedly valued The C.R.E.A.M. Platform at $130 million, highlighting its potential as a major player in Africa’s digital creative economy.
Beyond entertainment, beneficiaries of the platform have reportedly secured funding for projects in sectors such as renewable energy and electric vehicles, reflecting its broader entrepreneurial reach.
In recent years, D’Banj has increasingly shifted his attention from solely making music to building systems that support African creatives.
Through THE C.R.E.A.M. platform, he aims to bridge the gap between talent and capital by connecting creators with investors, strategic partners, and structured financing opportunities.
His efforts align with growing calls for stronger investment in Africa’s creative industries, which many experts believe could become one of the continent’s biggest drivers of employment, innovation, and economic growth.
As global interest in African music, film, fashion, and digital content continues to rise, D’Banj’s advocacy positions him at the forefront of a movement seeking to transform cultural influence into sustainable economic development.
For many observers, his latest engagements in Los Angeles and Nairobi demonstrate how African creatives are increasingly taking ownership of the conversation around funding, infrastructure, and long-term growth, ensuring that the continent’s creative economy remains competitive on the global stage.
For more details, visit PrimeTimes at www.newdailyprime.news.
SEE Full Details ➜