The Anambra State Signage and Advertisement Agency (ANSAA) has imposed N50m outdoor advertising on political campaigns in the state.
ANSAA unveiled the permit fees for political campaigns ahead of the 2027 general elections.
As disclosed during a Press briefing on Friday by the agency’s Assistant General Managing, Engr Chika Ngobili, the presidential candidate will pay N50m, while senatorial candidate is charged N20m for outdoor campaign activities.
On the other hand, House of Representative candidates are to pay N5 million with Anambra State House of Assembly candidates paying N1.5 million.
Local Government chairmanship candidates are to pay N2.5 million and Councillorship candidates, N1 million.
Ngobili said the briefing became necessary to inform the political parties and their candidates on the out-of-home promotions and visual campaign guidelines ahead of the elections
He explained that the purpose of the permit is to ensure orderliness, prevent visual pollution, protect public infrastructure, maintain professional standards, guarantee fairness and equal access to advertising space and ensure proper coordination of campaign-related outdoor activities across the state.
“These permit grant candidates and political parties the right to deploy approved campaign materials and activities including posters, public address systems, branded vehicles, banners, fliers, bunting, T-shirts, Caps, street storms, campaign booths, rallies and other related promotional materials within approved locations across the relevant electoral areas in Anambra State.
“We expect that all campaign materials intended for outdoor display by political parties, candidates, support groups, advertising agencies and advertising practitioners must be vetted and approved by the Advertising Regulatory Council of Nigeria (ARCON) before deployment or display.
“No individual, political party, candidate or support group is permitted to erect billboards or advertisement structures in any part of Anambra State except through duly registered and licensed advertising practitioners recognized by the Advertising Regulatory Council of Nigeria (ARCON) and authorized by ANSAA.” Ngobili said.
The ANSAA boss however urged all political parties and candidates to work only with ARCON to avoid sanctions and removal of materials.
“All political parties and candidates are also strongly advised to work only with ARCON to avoid sanctions, removal of unauthorized materials or other regulatory actions.
“Furthermore, political parties and candidates are advised against the indiscriminate pasting of posters on public buildings, road signs, bridges, flyovers, drainage channels, public monuments, utility installations, schools, hospitals, and other prohibited locations across the state.
“ANSAA enforcement teams shall monitor compliance throughout the campaign period and any individual, group or organization found violating these guidelines shall be sanctioned in accordance with the Laws of Anambra State, Ngobili warned.