The reach of the Meta Business Agent is being expanded to Instagram and other platforms of the social media giant.
Meta Business Agent is an artificial intelligence (AI) that allows business owners to attend to customers’ needs with ease.
Customers expect instant responses, but no team can be everywhere at once. This innovation handles such without hassles.
It helps businesses to answer questions specific to the business, makes product recommendations from the catalogue, books appointments, qualifies incoming leads, and closes sales.
More than one million businesses are already using a Meta Business Agent on WhatsApp and Messenger to respond to customers around the clock.
“We’re now expanding our Business Agent to businesses big and small globally, so within minutes you can have yours up and running, responding in your customer’s local language using your tone,” Meta said in a statement.
“We’re also expanding these agents to Instagram since businesses connect with their customers there, too. Businesses can activate their Business Agent here. Getting started with the Business Agent is free. In the coming months, businesses will access the agent through our paid subscription offerings, with options for businesses of every size,” it added.
Meta also stated that it is making it simpler for people to discover businesses powered by a Meta Business Agent directly on WhatsApp. It noted that starting soon, people will be able to find businesses by typing their name in the Search bar, or by sharing their phone number or contact card in chats with friends and family. This way, when more customers reach out, they get a quick, helpful response.
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