Caitlyn Jenner has been named in a class-action lawsuit over her involvement with the $JENNER meme coin, with investors alleging the cryptocurrency project collapsed after an aggressive online promotional campaign.
In court documents obtained by TMZ, investor Lee Greenfield alleges Jenner and manager Sophia Hutchins promoted the token as a serious long-term investment before its value dropped dramatically.
The lawsuit includes screenshots of social media posts in which Jenner allegedly encouraged fans to purchase the coin and wrote, “We’re sending this coin to the moon!!!”
According to the complaint, Jenner also tied the project to messaging associated with President Donald Trump to attract buyers. Greenfield alleges that the project quickly unraveled after Jenner began promoting another cryptocurrency, $BBARK. Investors claim the original token lost roughly 75 percent of its value shortly after launch.
Welcome to the legal defense fund for me, Caitlyn Jenner, and my manager, Sophia Hutchins. We love crypto and digital assets. We love the communities around the different projects, platforms, and memecoins. We hope you do too, and we thank you for stopping by this page.…
— Caitlyn Jenner (@Caitlyn_Jenner) April 23, 2025
The filing also mentions crypto promoter Sahil Arora, who allegedly played a role in launching the project before later being accused of withdrawing funds tied to the token. Jenner later publicly criticized Arora, according to the lawsuit.
Greenfield says he personally lost more than $40,000 after investing in the coin.
The lawsuit accuses Jenner of misleading investors about the stability and future of the cryptocurrency while others connected to the project allegedly profited financially from sales and transaction fees.