Business
THE Benue Investment and Property Company (BIPC) says its major target is to capture at least 50 per cent of Benue’s beverage market.
BIPC Group Managing Director Dr Raymond Asemakaha gave the indication at the UEFA Champions League final viewing event organised by the company for football lovers in Makurdi.
Asemakaha said that the Benue beer market alone was estimated at about 1.2 billion bottles annually.
He stated that the event was part of efforts to introduce the company’s products to the people of Benue and strengthen its presence in the beverage industry.
According to him, BIPC is positioning itself to reclaim its rightful place in the market through the production of quality local brands.
He identified the company’s beverage products as Zeva Beer, Oyi Bitters and Zeva Malt, describing them as products capable of competing favourably in the industry.
The BIPC boss urged residents of the state to support indigenous brands by embracing the company’s products.
“If you are thinking of drinking beer, think of Zeva first.
“Every naira spent on our products remains within the state and contributes directly to the local economy.
“I appeal to people of Benue, especially the youth and women, to embrace this product because it belongs to them,” he said.
Mr Emmanuel Adoje, Plant Manager, Food Basket Brewery, producers of Zeva Premium Lager Beer, described the product as a high-quality premium beer designed to compete favourably with established brands while remaining affordable to consumers.
Adoje stated that the establishment of the brewery represented a major industrial milestone for the North-Central region, which has long lacked a major brewing facility.
According to him, the brewery would create economic opportunities, boost internally generated revenue and position Benue as an industrial hub within the region.
Also speaking, the coordinator of the Made-in-Nigeria Programme Office in Benue, Mr Andrew Orduen, popularly known as OD Woods, described the event as a collaboration between his office and BIPC.
Orduen stated that the initiative was designed to provide football enthusiasts, especially Arsenal FC fans, a memorable Champions League final experience while promoting locally produced beverages.
The News Agency of Nigeria (NAN) reports that the event attracted a large crowd of football enthusiasts from within and outside Makurdi. (NAN)
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Tags: Benue Beverage Market BIPC