As part of its commitment to celebrating and rewarding creativity, Facebook has updated its guidance, with clear definitions of what counts as original and unoriginal content.
In a message on Monday, the social media platform said it was offering content creators new tools to report impersonation.
Launched last year, the content protection tool is expanding beyond detecting reel matches across Meta platforms to now also flag potential impersonation.
Creators can take action on content theft and easily submit impersonation reports all in one place.
Facebook, in the statement received by Business Post, said creators can check for access to content protection in their professional dashboard or apply for access here.
The platform also disclosed that in 2025, it removed over 20 million accounts impersonating large content creators, and impersonation reports related to large content creators dropped by 33 per cent.
Further, Facebook is deprioritising unoriginal content by making sure they do not perform well on its platform.
It noted that content that is duplicated from other sources or makes low-value changes to someone else’s content may see significantly reduced reach, and accounts that primarily post unoriginal content may lose eligibility for recommendations and monetisation.
It was emphasised that “these changes provide creators who post original content with greater reach and monetisation opportunities, provide stronger protections for their work, and reduce the reach of unoriginal content.”