Fans eager for Ye’s long-awaited album Bully will need a little more patience. The rapper has reportedly pushed the release to March 20 following a new partnership with independent music company Gamma.
The project was set to arrive January 30, but Rolling Stone reports the date shifted after Ye finalized a deal with the company, founded in 2023 by former Apple executive Larry Jackson and music veteran Ike Youssef. Gamma’s roster includes artists such as Mariah Carey, Rick Ross, French Montana, and Sexyy Red.
The timing of the new release plan follows Ye’s recent public apology for past antisemitic remarks. In a statement to Vanity Fair, he said, “I look at [the] wreckage of my episode and realize that this isn’t who I am.” He added, “As a public figure, so many people follow and listen to my every word. It’s important that they realize and understand what side of history that I want to stand on. And that is one of love and positivity.”
Ye first announced Bully last September, calling it a concept album largely recorded in Tokyo. A short film directed by Hype Williams and featuring music from the project was released last year, though it is unclear whether the final tracklist will remain the same. The album was initially expected in June and has been delayed several times.
Ye later insisted the apology was not connected to promoting new music.